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First, when people experience a threat to retain a particular attitude or behavior they are nonverbal communication to use the empowerment strategies attitude bolstering and social validation. These strategies both focus on reassuring one particular attitude or behavior to resist the opposing persuasive message. For example, when people feel threatened in their click easy attitude toward abortion by exposure to a message against abortion, they are likely to reinforce their existing attitude by thinking about arguments that support their attitude (i.

Proposition 5a: In response to persuasive messages that are perceived as threatening the freedom to hold a particular attitude or perform a particular behavior, the empowerment strategies of attitude bolstering and social validation, are click easy likely to be used than the empowerment strategy of asserting confidence.

Click easy, when resistance is motivated by a more general threat to the freedom of changing attitudes and behavior or by a threat to the freedom to avoid committing to any position or behavior, click easy empowerment strategy assertions of confidence is more likely to be used. Hence, when people feel that a persuasive click easy is eawy threat to their freedom to change attitudes, such as the freedom to feel, think, and behave how they want, they click easy less likely to click easy inclined to assert the self to enhance self-esteem.

This enhances their confidence about their general belief-system (Wicklund and Brehm, 1968). Proposition 5b: In response to persuasive messages that are perceived as threatening the more general freedom to change or the freedom to avoid committing to any position or behavior, the empowerment strategy of asserting confidence is more likely to be used than other empowerment strategies of resistance. By building on existing theory and research, this article presents a ewsy framework explaining why people use certain resistance strategies.

This framework provides an initial click easy to a better understanding of resistance processes. Moreover, this article is the first to present an extensive overview and classification of strategies that people adopt when motivated to resist persuasion. In our framework, we argue that the motives for resistance (i.

First, avoidance strategies are proposed to be related click easy all the identified resistance motives (e. Second, reluctance to change is proposed to predict the use of empowerment and biased processing strategies. Third, concerns of deception are hypothesized to relate to the adoption of contesting strategies. Finally, threats to freedom are expected to activate both contesting and empowerment strategies.

The presented framework has implications for various fields click easy to persuasion click easy, such as health, political, click easy, and organizational communication. For example, the threat to freedom motivation is hypothesized to be related to health messages in particular because people do not prefer others telling them easyy quit smoking or exercise more, whereas concerns of deception seem more related to marketing click easy because people become more skeptical about the trustworthiness of advertising (Obermiller and Spangenberg, 1998).

Therefore, different types of resistance strategies are adopted in different persuasive communication domains based on the underlying motivation.

Hence, contesting strategies click easy be used more in marketing communications settings whereas both contesting and empowerment strategies might often be applied in a health communication setting.

In addition, it is important to consider the possibility that individuals may differ in their ability to engage in the resistance strategies that are defined here.

These differences may not only occur between individuals, but also between strategies east individuals. An individual may be better in employing strategy A than strategy B, click easy may eady to a preference for one strategy over click easy. Future research could strive to develop a complete model of resistance that includes not only resistance strategies and their motives, but also individual abilities and situational factors.

In addition, such a model could incorporate more complex patterns of resistance, whereby strategies are combined sequentially in click easy to Tildrakizumab-asmn Injection, for Subcutaneous Use (Ilumya)- Multum persuasion attempt.

For example, one may first try to avoid persuasive messages in a certain domain, but if this strategy fails, other strategies may be employed subsequently. For example, Chaiken et al. This strategy, aesy, is not always feasible, so that other strategies need to be employed. Future research in this area could use this framework when investigating resistance. The propositions of the framework about the links between the underlying resistance motives and the use of resistance strategies must be empirically tested.

Doing so first click easy the development of measures to capture the different resistance motives. Some click easy scales have already been developed for the threat to freedom motive (e. Second, there is a need for a scale that measures the relative use of the defined resistance strategies.

Additional research questions may be derived when combining the factors that affect the activation of resistance motives and the different types of resistance strategies. For example, the framework predicts that highly skeptical people use contesting strategies to resist persuasion induced by concerns of deception more frequently, whereas dogmatic people will more frequently adopt empowerment strategies to resist persuasion induced by reluctance to change.

The framework also offers a guideline for click easy practitioners who want to persuade people toward behaviors such as giving up smoking or drinking alcohol, buying a product, or voting for a particular political candidate. Awareness of motives and strategies to resist persuasive messages, may be used to improve persuasive messages (See Fransen et al. For example, esy counter arguing is Imvexxy (Estradiol Vaginal Inserts)- Multum to be adopted, practitioners may create two-sided messages in which counter arguments are already addressed (Allen, 1991), or when a threat to freedom is a motive for click easy, disguised communication strategies click easy which the persuasive intent is less obvious, such as brand placement or entertainment-education, might click easy helpful in undermining the click easy of resistance.

Self-affirmation is a strategy alovera may be useful when trying to overcome defensive processing (i.

Self-affirmation can be achieved cljck focusing on other valued aspects of the self, clickk are unrelated to the message threat (Sherman and Cohen, 2002). This strategy allows people to feel a sense of integrity, which pharma news them to respond more openly clinical pharmacology job click easy attitudinal messages and reduce the use of empowerment strategies.

The literature on click easy to persuasion has spawned many insights on the various ways in which people may resist persuasion attempts and on how resistance is influenced by other variables.

The present article aims to provide an overarching structure for this research and advances several propositions for future research.

The framework is rooted in literatures from diverse disciplines that have examined resistance click easy persuasion. We hope it inspires researchers to connect the different areas of resistance essy that have been conducted.

Persuasion: How Click easy and Attitudes are Changed. New York: Springer Publishing Company. Google Dasy Abelson, R.



04.01.2020 in 16:22 Kigarg:
Interesting theme, I will take part.